databricks Platform · Updated Jul 21, 2026

Reddit Ads Connector

Ingest advertising data from Reddit Ads into Databricks.

What it does

The Reddit Ads connector in Lakeflow Connect allows users to ingest advertising campaign data and performance metrics from Reddit Ads into Databricks. It supports UI-based and API-based pipeline authoring, incremental ingestion for report tables, and integration with Unity Catalog for governance. However, certain features like automated schema evolution and specific authentication methods are not supported.

Why it matters

This connector enables businesses to leverage advertising data from Reddit, enhancing their analytics capabilities and allowing for better decision-making based on campaign performance. By integrating this data into Databricks, organizations can streamline their data workflows and improve productivity in analyzing marketing effectiveness.

Key capabilities

UI-based Pipeline Authoring

Users can create pipelines using a user-friendly interface.

Incremental Ingestion

Supports incremental ingestion for report tables, allowing for efficient data updates.

Unity Catalog Governance

Integrates with Unity Catalog for enhanced data governance and management.

Column Selection

Allows users to select specific tables for ingestion.

Prerequisites

Workspace admins must enable access to the connector from the Previews page.

Users must have the appropriate Databricks user persona set up.

Recommended use cases

Ingesting campaign performance metrics for analysis.Tracking advertising effectiveness over time.Integrating Reddit Ads data with other marketing data sources.

Limitations · remember

!Entity tables are fully refreshed on each update, limiting incremental ingestion.

!Automated schema evolution features are not supported.

Architecture

Lakeflow Connect → Reddit Ads Data Source → Unity Catalog → Databricks Workspace

Get started

Configure Reddit Ads

Set up Reddit Ads to authenticate with Databricks.

Create Unity Catalog Connection

Create a connection in Catalog Explorer for pipeline creation.

Create Ingestion Pipeline

Select a supported interface to create a pipeline from the connection.

Key takeaway

The Reddit Ads connector in Beta allows for streamlined ingestion of advertising data into Databricks, enhancing analytics capabilities.

2026-07-21-reddit-ads-connector-is-now-available-in-beta Generated by the Databricks Updates Agent · browse all updates